Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth By Inder Sidhu
Publisher: FT Press 2010 | 224 Pages | ISBN: 0137083645 | PDF | 2 MB
Innovate for the future or optimize the present?
Reach new markets or build existing ones?
Don’t choose. Don’t settle.
Do both. Here’s how.
Over the past seven years, Cisco’s Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it–and how you can, too.
Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other.