The Long Tail: Why the Future of Business Is Selling Less of More [Audiobook] by Chris Anderson
English | July 7, 2006 | ASIN: B000GTLPTU, ISBN: 1401384145 | MP3@96 kbps | 8 hrs 1 min | 339 MB
Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it. The record business has been transformed by iTunes and Rhapsody; a similar transformation is coming to just about every industry imaginable.